Pure Growth!

More evidence for those who think the current state of green affairs is an impermanent bubble!

Utility officials in Texas voted 2-1 to give preliminary approval to a $4.9 billion plan to create wind energy infrastructure that would carry power from windy west Texas to urban areas like Dallas. Experts are calling it the largest investment in clean and renewable energy in U.S. history. How’s that for a bubble?

“Supporters predict the plan will spur new wind power projects, create jobs, reduce pollution and lower energy costs.”

I think ecopreneurs know an opportunity when they see one

A new report shows that inadequate communication is the primary reason why green marketing efforts are losing momentum. No kidding!

The Climate Group and Lippincott released a report which surveyed 1,000 respondents from the United States, the United Kingdom, France, and Germany, to determine their views towards sustainable businesses and green marketing.

Unsurprisingly, the report showed that the number of people concerned about climate change and other environmental issues continues to grow. However, many people remain unconvinced about corporate efforts to move towards sustainability. The report claims that companies fail to communicate with green consumers because they are unable to address the diverse attitudes and concerns of the market.

Some advice for green businesses

In order to reach weary consumers, focus on implementing legitimate changes that provide solid evidence of your environmental commitments. I’ve said it before and I’ll say it again — green marketing isn’t about making your company APPEAR green. It’s about BEING green, and then letting your actions naturally communicate benefits to eco-conscious audiences.

If you’re unsure of how to write effectively to motivate green consumers, I urge you to consider hiring a green copywriter. A professional writer can help you communicate the benefits of your products and services by finding an appropriate balance between the green aspects and the traditional aspects of your business.

(via Treehugger)

World leaders at the G-8 Summit announced today that they will work together to halve world greenhouses gas emissions by 2050. The eight leading industrial nations represented at the summit - the U.S., Russia, Germany, Japan, France, Britain, Canada, and Italy - made it clear they are committed to a joint battle against global warming, and urged other major economies to contribute to the fight.

What does this announcement mean for green business?

It means that not only are you in high demand, but you are essential to the continued progress and sustainable development of the world from this point forward. In order to achieve the reduction goal, the G-8 understands that contributions must be made by every country and every economy. The time to act is now.

By setting goals for your own business, you can contribute to the global fight while also taking advantage of an opportunity for unprecidented business growth. Aligning the development of your company with sustainable practices has proven profitable for many of the world’s most successful companies (HP, Heinz, and British Telecom to name a few), and that means it can work for you as well — no matter how big or small your business may be.