Pure Growth!

More evidence for those who think the current state of green affairs is an impermanent bubble!

Utility officials in Texas voted 2-1 to give preliminary approval to a $4.9 billion plan to create wind energy infrastructure that would carry power from windy west Texas to urban areas like Dallas. Experts are calling it the largest investment in clean and renewable energy in U.S. history. How’s that for a bubble?

“Supporters predict the plan will spur new wind power projects, create jobs, reduce pollution and lower energy costs.”

I think ecopreneurs know an opportunity when they see one

World leaders at the G-8 Summit announced today that they will work together to halve world greenhouses gas emissions by 2050. The eight leading industrial nations represented at the summit - the U.S., Russia, Germany, Japan, France, Britain, Canada, and Italy - made it clear they are committed to a joint battle against global warming, and urged other major economies to contribute to the fight.

What does this announcement mean for green business?

It means that not only are you in high demand, but you are essential to the continued progress and sustainable development of the world from this point forward. In order to achieve the reduction goal, the G-8 understands that contributions must be made by every country and every economy. The time to act is now.

By setting goals for your own business, you can contribute to the global fight while also taking advantage of an opportunity for unprecidented business growth. Aligning the development of your company with sustainable practices has proven profitable for many of the world’s most successful companies (HP, Heinz, and British Telecom to name a few), and that means it can work for you as well — no matter how big or small your business may be.

The results of a recent study completed by Scientists & Engineers for America seem to point towards a promising future for green business innovation and opportunity.

Over 1,000 eligible adult voters took part in the SEA phone survey in June. Participants were asked whether science policy issues such as education, health care, energy, and climate change would influence their vote in the 2008 Presidential election.

The results were clear! Voters in both parties favor a candidate who supports technological advancement and scientific solutions to the major policy issues that affect our nation and our planet.

When asked to rate (on a scale of 1-10) the importance of public policy decisions based on science and technology, 72% of respondents rated the issue between 8-10.

Additionally, 78% of voters said they would be more likely to vote for a candidate committed to using public investments in science and technology to meet energy demands. 70% of respondents also said they would support a candidate dedicated to tackling global climate change through scientific research and new technologies.

Can your business help meet the demands for this new research and technology?

This study provides strong evidence of the direction the market is headed in. More people than ever before are aware of the need for sustainable innovation in every industry.

Change will not take place in localized or exclusive sectors! It will infiltrate every niche until sustainability becomes the new standard. Businesses that aren’t green simply won’t be able to compete with more efficient and profitable competitors.

Now is the perfect opportunity to ask how your company can contribute to this green business revolution. If you can make sustainable improvements or contribute to the research and technology that voters consider highly important, business growth will follow naturally!